New Fun Target Brand Exclusives Available!

Target branded exclusive squishmallow

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Target is pulling out all the stops this year with fun new brand exclusives, including the elusive Miniverse Target Foods!

NEWEST TARGET BRAND EXCLUSIVES

A new Squishmallow Bullseye the Dog, and a new Pez Bullseye Dispenser dropped today! Both are available for online ordering at the moment, and the Squishmallow should be available in stores as well. My store was still unpacking them, so I will have to run back up there or order online.

TARGET BRANDED MERCH MINIVERSE 

I was very happy to see the elusive Target Foods Miniverse show up both in store for me (as well as a lot more locations) and for ordering online!

I picked these up this morning, so I have not had time to actually make them yet. However, I thought I’d share as much info as I can for those of you hunting for a particular one in store. 

There has been some misinformation being passed around, so I am going to give you as much information as I can based on what I personally found. Here are some hints to help determine which Miniverse Target Foods are inside the capsules.

Target brand exclusive miniverse sets

There are twelve different varieties, and what you will get will be a surprise. There does not appear to be any distinctive markings (despite rumors to the contrary) to definitively determine what is inside before you buy. The twelve are as follows: Lava Cakes, Ice Cream Sundae, Madelines, Mini Cupcakes, Frosted Sugar Cookies, Bullseye Cookies, Lobster Ravioli, Margherita Pizza, Mixed Salas, Blueberry Pancakes, Cinnamon Rolls, and Caramel Popcorn.

All of them include a super cute Bullseye the dog that can be attached to the lid of the ball and fun stickers.

Target brand exclusive miniverse bullseye cookies

The first one I opened made me so happy! It was the Bullseye Cookies. This one weighed in for me a 90.3 grams or 3.18 ounces.  Because of the basket, it made a heavier rattle sound when lightly shaken. It sounded and felt like something heavier was in there.

Included in this set are a Plastic Shopping Basket, cookies, display tray, tongs, knife, stickers, frosting, and Bullseye The Dog Shapes to place on the frosted cookies.

The Ice Cream Sundae is really cute! This one weighed in at 96.4 g or 3.4 ounces for me. When you gently shake it, there is not much noise and it feels very compact. Included in this set are an ice cream container, tongs, spoon, scoop, two waffle bowls in a box, shopping bag, stickers, cherries, sprinkles, chocolate syrup and whipped topping.

For those of you who want to be completely surprised, or just don’t want to try to figure out the weights in store, I highly recommend ordering online. So far, all the ones I have opened have not disappointed!

Target Miniverse Cheat Sheet

Keep in mind that scales can be sensitive especially at these smaller weights. I have listed what I found in ounces along with the approximate gram equivalence in order of heaviest to lightest. Note that the ones with the basket make the loudest rattling noise when gently shaken…

Cinnamon Rolls 102 g or 3.59 oz. (louder rattle when gently shaken)
*Includes Plastic Shopping Basket, so it rattles when shaken

Ice Cream Sundae 96.4 g or 3.4 oz (very little noise when gently shaken)
*Includes Red Target Bag with a bullseye spiral on it

Bullseye Cookies 90.3 g or 3.185 oz (louder rattle when gently shaken)
*Includes Plastic Shopping Basket, so it rattles when shaken

Lava Cakes 89.5 g or 3.16 oz (not much noise when gently shaken)
*Includes White Bullseye the Dog bag

Lobster Ravioli 88 g or 3.1 oz (louder rattle)
*Includes Plastic Shopping Basket, so it rattles when shaken

Mini Cupcakes 84.5 g or 2.98 oz (not much noise when gently shaken)
*Includes Red Target Bag with dots on it

Margherita Pizza 81.1 g or 2.86 oz (rattles some)
*Includes Red Target Bag with a bullseye spiral on it

Blueberry Pancakes 79.6 g or 2.8 oz
*Includes Red Target Bag with dots on it

Caramel Popcorn 79.3 g or 2.78 oz*
*Not sure why, but this one had a slight squeak when gently shaken) Includes Red Target Bag with a bullseye spiral on it

Frosted Sugar Cookies 78.5 g or 2.76 oz (rattles slightly)
*Includes White Bullseye the Dog bag

Madelines 76.5 g or 2.75 oz 
*Includes Red Target Bag with dots on it

Mixed Salad 74.4 g or 2.62 oz (light rattle noise when gently shaken)
*Includes White Bullseye the Dog bag

ARE THERE MORE TARGET BRAND EXCLUSIVES?

Yes! Here are more previously released Target themed items still available…

Target Toy Checklane is New and in Stock!
Target Funko Pop! Ad Icons is New and in Stock!
Bullseye’s Highway Hauler Target Truck is New and in Stock!
New at Target: Barbie Skippers First Job Target Exclusive Doll!
New at Target! Bullseye Adventure Polly Pocket Playset!
New at Target! MINNIDIP Bullseye The Dog Ring Float!
Haribo Special Edition Target Themed Candy Mix Back in Stock and Lower Price!
On Sale! Fisher-Price Little People Target Run Playset!*
*NOTE: no longer on sale, but there is a Circle offer!
Transformers Target Optimus Prime and Autobot Savings!*
*NOTE: no longer on sale, but there is a Circle offer!
WubbaNub Pacifier Target Bullseye
Game of Life Target Edition
LED Target Store (found in Bullseye’s Playground area)
Barbie Skipper Danielle’s First Job
Target Cash Register + Accessories
Target Toy Shopping Cart
Christmas Bullseye’s Sugar Cookies in 2024 Collectible Tin
Goodness to Give Target Bullseye Pop-Up Board Book
Bullseye in Santa Boot Christmas Tree Ornament

There is at least one more Target branded merch drop coming, so stay tuned!

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